Jurassic World Rebirth: Strike Attack Tapejara – A Mixed Bag?
As a longtime fan of dinosaur toys, especially those inspired by the Jurassic World universe, I always leapt at the chance to get my hands on the latest figures. The Jurassic World Rebirth Strike Attack Tapejara caught my eye as a promising newcomer in 2025’s wave of action figures. Yet, after spending time with it, I can confidently say: the model quality is solid, but the overall experience doesn’t quite justify the price—at least in its current form.
The Upside: Authentic Design and Play Features
Let’s start with what works.
This Tapejara figure delivers on that screen-accurate look we all crave. Mattel nailed the sculpting and paintwork: it's faithful to the Jurassic World Rebirth design, with nuanced detailing that gives it a premium feel Mattel ShopMastermind ToysToys "R" Us Canada. The figure is approximately 7 inches long and 3 inches tall, with movable joints and a single strike action—simple yet satisfying for reenactment play Mattel ShopTarget.
Another clever touch is the scannable code embedded in the dinosaur’s foot, designed for use with the free Jurassic World Play app. Scan it and access AR games and digital unlocks—something many fans of interactive play will appreciate Mattel Shop.
Whether you're setting up epic Jurassic battles or hoping for immersive app-based fun, the Tapejara checks a lot of basic boxes.
The Downside: Limited Experience for Price
Now, here’s the rub: while the model is good, the experience feels under-whelming given the cost—and the toy's comparative lack of innovation.
Single Strike Action = Too Simple?
The single strike action is predictable. After one or two swings, it starts to feel stale. In decades past, iconic action figures had multi-point articulation or dual attack moves that kept my kids inventing new ways to play. For a flagship tie-in figure, this feels under-developed TargetMattel Shop.
App Integration: Cool Idea, Limited Execution
The AR component via the Play app sounds great... but in practice, it often instruments little more than novelty. Once you’ve seen the animation or raced your vehicle once, there's likely not much replay value, especially if kids outgrow novelty quickly.
Price vs. Toy: A Mismatch?
Here’s where it hits hardest. In Canada, the Tapejara is listed at about CAD 17.97 on Walmart.ca Walmart—or around CAD 19.99 at Mastermind Toys . Factor in retail markups, shipping, or limited availability, and parents and collectors might feel like they’re paying close to CAD 20 for something whose features don’t match the price tag.
In contrast, some competing figures—such as the Tail Thrasher Spinosaurus—offer dual actions, sounds, or more elaborate mechanisms for higher, yet still reasonable prices . When side-by-side, Tapejara starts to look a bit thin.
Final Verdict: Good, But Needs More
In the world of Jurassic toys, the Strike Attack Tapejara delivers aesthetically and technically—but it doesn’t go far enough in play depth or innovation.
Ideal for:
Fans who want a new Jurassic toy that looks great on a shelf.
Collectors completing the Rebirth Strike Attack series.
Kids who are just starting a Jurassic World collection and aren’t too picky about extras.
Less ideal for:
Those seeking high-fun, engaging toys.
Parents evaluating value for the dollar.
Fans disappointed by minimalistic action features.
I hope Mattel builds on this design—with improved articulation, dual actions, or enhanced app content—for future waves. Imagine a "Tapjara Strike Attack Deluxe" with wing-flap action or integrated roars—now that would turn heads and dollars alike.
Canadian Purchase Links
Here are a few reliable Canadian sellers where you can pick up the Strike Attack Tapejara:
Walmart Canada – approx. CAD 17.97: Jurassic World Rebirth Strike Attack Tapejara Dinosaur Toy, Single Strike Action, Authentic & Posable Walmart
Mastermind Toys (Canada) – CAD 19.99: Jurassic World Strike Attack Tapejara
Toys "R" Us Canada – Bilingual listing, in-store or online, likely similar price range (approx. CAD 18–20) Toys "R" Us Canada
